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PLANET | Place Economics for Planners

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Great places ensure communities thrive. They foster resilience, equity and sustainability, and form the basis for a competitive economy. Understanding the place economy is essential for all planners and crucial for effectively shaping prosperous, vibrant and resilient communities. High-performing places attract investment develop businesses, create jobs, and enhance social cohesion. Moreover, they’re resilient, adapting to change and withstanding shocks.

Planners, and the planning system, significantly influence the performance of place economies. Strategic and statutory levers can positively, or negatively, influence design, development, operations and place renewal. The decisions we make can foster diverse, vibrant and responsive places. Alternatively we can inhibit activity and investment, stifling activity and innovation.

This course will support planners in understanding the fundamentals of the place economy and provide practical insights for the creation of great places that can thrive and respond to changing conditions. It will support professional of all levels to examine the underlying performance of your places, and the levers available to unlock its potential.

Essential for

Planning professionals and allied professions, including local government planners, consultant planners, councillors and design professionals.

Learning outcomes

• Fundamentals of profiling communities and catchments, and understanding evolving needs and expectations.
• Profiling local economies and indicators of local economic health.
• Examining the different, and often competing, roles of places.
• Understanding the potential roles and motivations of businesses, institutions, developers and community groups.
• Identifying potential benchmarks and profiling place potential.
• Planning for place performance – roles for planners in the design, implementation and renewal of place economies.
• Working with place economists – what to ask and how to interrogate economic jargon.

About the presenter

Jason McFarlane (MBA, BSc) is a highly experienced economic development professional with a mission to partner with communities, organisations and agencies who wish to be brave, bold and prepared in a rapidly changing world. He has a diverse background including business, local government economic development, social sector business development and operations management throughout Australia and South East Asia.

Jason is Chair of Economic Development Australia (Australia’s peak body for economic development professionals), and sits on the Foundation for Regional Renewal and Recovery’s Western Australian Advisory Board.